by Nada Eldib
Our beloved city of Madrid had the honor of hosting one of MTV’s wildest award shows this year on Sunday, November 7th. And no better place to do so than in the high-tech Caja Mágica. This event encompassed the entire city for weeks on end—we know this as many of our SLU colleagues were working day and night to make this happen. The EMAs was more than just that one night of filling up the square arena with celebrities and screaming fans. It was days of extravaganza, having concerts the day before at the historic Puerta de Alcalá, and more madness the day-of, with Katie Perry, 30 Seconds to Mars and a surprise appearance my non-other than Mr. Kanye West, all giving the heart of the city a beat to bounce to.
The arena was full of positive energy and excitement. People lined up outside for hours until they got their "golden ticket" into the bar-filled, snack-bar brimming lobby area to chow-down and buzz up before pumping their firsts with the likes of DJ Pauley D and Snookie from MTV’s hit show Jersey Shore. The opening performance of Shakira pumped up the whole crowd (you could even see men in suits and women in cocktail dresses jumping around the VIP area). "Wakka Wakka" not only got everyone dancing the little routine, but it also sparked up Spanish pride, as they are the reigning Football World Champions (VIVA LA ROJA). "Loca" featuring UK’s Dizzee Rascal followed to set the mood of a crazy night which included performances by Kings of Leon, Plan B, a seductive routine by Miley Cyrus, a fire filled piece by Kid Rock, a neon glow-in-the dark extravaganza by Ke$ha and not to forget a flower filled Rihanna act—which had a random, non-wanted guest pop on stage attempting to be part of the act bringing a bouquet of roses (sure security got the wrong end of the stick for that slip). And nothing better to top off the night than a legendary performance by Bon Jovi.
This was not possible without the impeccable presentation skills of Eva Longoria who looked stunning in all 10 outfits she flaunted—even the ham made the crowd WooH with excitement—you can never go wrong with Spaniards and jamón. That’s not all! Many more famous faces filled the crowed. From the crazy crew of Jackass, who flashed all of Europe when presenting an award, to Spain’s favorite curly haired singer, David Bisbal. All the flavors of Europe and the US came to collide on this "magical" night –kind of like an international paella with a side of ketchup (yellow and red, of course).
From the pre-parties at the posh bar Ramses, and after-parties at Madrid’s hotspots Pacha and Kudéta (which we all know as Buddha) kept the city on its feet for days—and props to the organizers who were competing with one of football’s greatest games, the Madrid derby of Real Madrid and Atlético Madrid which was on the same night at the same time! Once again our city of Madrid handled parties like a king, with class, character and MAD-ness.
Bravo Madrid, you are truly a great host to us all.
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